VKontakte periodically updates its VK Advertising account, and at the end of June 2024, HTML5 ads were added to it. This new format has several interesting features. Firstly, the format is presented in the form of animated creatives broadcast on VK projects and in the advertising network, both on desktop and mobile devices. Thanks to animation, advertising attracts the attention of users. Secondly, up to five links to products and services can be “sewn” into one creative. These links are activated when the image in the ad is changed. That is, it is not just showing several products or services at a time, but up to five separate ads in one window Thirdly, the advertiser can choose the banner size, and three of the seven formats only have height restrictions.
Promotion of videos
On June 6, 2024, VK Advertising updated the simplified account, which now allows advertisers videos, as well as use them in advertising. Moreover, you can now edit campaigns and lead forms directly in the VKontakte. The new functions are available to owners and administrators of communities, provided that they have registered in VK Advertising using VK ID. If you have not done this, then simply open the VKontakte mobile application and there, right on the main page of the community, click on “Promotion”. Another way is through the “Catalog of Services” and the “Advertising” section. The updated account has two advantages. The first is video promotion to increase engagement through views and reactions. The second is the use of videos in advertising a community, website or lead form, which allows you to reach more interested users. To do this, you can upload new videos or use old ones.
A Telegram database usually contains information about Telegram users, such as their phone numbers, usernames, or group memberships. This data telegram database is sometimes used for marketing, contacting people, or analyzing trends. But, gathering and using this data without clear permission can break privacy rules like GDPR and Telegram’s own rules, which don’t allow sending unwanted messages or collecting data without consent.
Advertising for mini-applications and games VKontakte
Another new feature of VK Advertising at the end of May 2024 was the ability to launch advertising to the audience of mini-apps and VKontakte games. Such advertising will be shown to those who launched VK Mini Apps, as well as VKontakte games, including people who made purchases there.
You can set up new targeting in the “Interests and behavior” block when activating the “VK Mini Apps and VKontakte games” object. To do this, you need to specify links or names of mini-apps manually or as a list, specify targeting (for example, only for those who made purchases in the selected applications – “Consider only paying users”), save the campaign by clicking on the “Create audience” button.
What is an “Audience Portrait”
Another relatively new tool, “Audience Portrait,” in VK Advertising allows platform users to create an impersonal profile of visitors in one week. With VK Advertising, you can collect information about your audience, study their interests and motivations. This will help create personalized advertising and filter out uninterested users.
By default, the business receives data on cloud or self-hosted lms: which is better? the distribution of site visitors by gender and age, five main cities and interests. In addition, the tool provides an extended list of cities and regions, as well as a rating of popular interests that concern site visitors more than RuNet users on average.
How the VK Advertising interface works
VK Advertising — VKontakte advertising account. It all starts with registration. You choose the login method – via VK ID or using accounts in other social networks. After that, you will be taken to the advertising account. To comply with the law “On Advertising”, go to the account settings and fill in the details – your full name, as well as your taxpayer identification number.
Then you can top up your budget. There are many ways to do this, from bank cards to mobile payments. However, unlike the old account, VAT is charged separately from the main payment. That is, to top up your account by 500 rubles (the minimum possible payment), you will have to deposit 600 rubles. Now you can create campaigns. For those who worked in the now banned social networks, the appearance will be recognizable. The main difference from the old office is the appearance of ad groups and audiences.
What do they say about the results?
Offering to switch to a new account, VK promises a 70% reduction in the cost of a subscriber. And it is not deceiving. Those who tested the capabilities alb directory of the new RK confirm the low figures. But how did they come about? The secret is simple.. In the new RK, they happen with any click on your creative. Is it good? On the one hand, these are real people who somehow responded to your ad. If you are promoting a group with humor or cats, then perhaps this method of getting subscribers will suit you. And you will not win in either coverage or sales.