Why did you Previously, we were working with two separate, unrelated systems: a cash register and an e-commerce platform. It wasn’t efficient at all; orders for stock were excessive, inventory was never accurate, and neither were the numbers.
Additionally, the updates were unclear and the investment was quite substantial. That’s why we were looking for a new system that could offer an phone number list omnichannel solution with good value for money. With Lightspeed, Software As A Service , you only pay a monthly or annual subscription and updates are automatic, you don’t have to do anything.
Why did you choose the omnichannel solution and how does the synchronization between the store and the online store help you?
For us, it’s certain that the physical store will continue to exist. Even if online sales are increasing considerably, a physical location remains very important. You may make 10 times less revenue with a physical store, but for us, it’s a safe bet. Three Why did you years ago, we only had three orders per month on the online store; now the number of sales has increased considerably, and online sales represent about 40% of everything we do.
Why do we use omnichannel? For us, it’s the future! People want the luxury of choosing both. And that sets us apart from the big players who only operate online. It’s a kind of calling card.
What are the main benefits of the Lightspeed POS system?
Lightspeed offers us much more freedom than our previous software. It’s possible to develop and tailor the system to our own needs in terms of design or functionality. From customizing a product label to custom integrations via API.
There are also many possibilities for the online store, ranging from detailed adjustments to simpler improvements. To change the color of a button, I the bank of russia decide no longer need to call a developer; I can adjust it myself in a few seconds in the theme settings or directly in the CSS code. If I can’t solve it myself, I decide who I want to outsource it to and I’m not obliged to work with a regular developer.
What are your future plans for Lockwood x Avenue? Why did you
What we want to do is develop our reputation into a serious brand and take our own collection even further. In recent years, we’ve been very busy with many projects, including working with Nike , and we’re planning a new collaboration in September.
Later on, we might like to have a store where we only sell our own brand. For example, a pop-up store , maybe in Paris or in collaboration with another skate shop.
The Lightspeed POS system is therefore ideal: you simply take the cash register with you on your iPad and you can sell anywhere without relying on someone else’s system. You do what you want and you can analyze your own figures.
Ultimately, it’s all about having efficient physical aero leads and online stores, with good service and good products, and evolving with the times. We also want to be able to offer the level of service and comfort that people have become accustomed to.