The e-commerce company Colvin sends an interactive email marketing campaign for Mother’s Day that showcases its product range in a highly visual way. The email content is based on a dynamic GIF image that changes to show gift ideas based on the type of mom: modern, classic, or new.
6 examples of Mother’s Day marketing campaigns
Colvin: dynamic and fresh email marketing (like its flowers)
The visual effect is ingenious, turning this email into a dynamic showcase of flowers, candles, kokedamas, sweets, and even mini gins. In other words, Colvin reminds subscribers of the variety in its product catalog, taking advantage of this special date. The background color of the images also changes so that the email’s dynamic appeal is immediately apparent to the reader.
Finally, the email concludes with a thoughtful gesture: at the bottom, subscribers can pause Mother’s Day communications . This feature is more flexible than a permanent unsubscribe and allows subscribers to maintain control over their inbox on special dates like this one.
Brevo Aura AI:
This example shows a fictional Mother’s Day email marketing campaign, created with the help of the artificial intelligence agent Aura AI . The sender is a coffee brand that wants to highlight its special discounted packs.
- She used Aura to generate a compelling subject line and gave it clear instructions: it must communicate the value to the recipient (a discount) without sacrificing the emotional tone typical of this holiday season. Brevo’s AI suggested: “Mom deserves specialty coffee: packs with 15% OFF.”
- Aura then helped draft the email content db to data step by step in Brevo’s editor. In addition to writing a first draft, the tool also offers the option to reword texts, translate them into another language, or change the tone of voice (from more than 20 options, such as emotional, playful, or action-oriented).
- In this case, the first draft was too long, so Aura was asked to create a shorter, more effective version , without the need for prompts . This was the result:
Example of the campaign, created with Brevo’s email editor, enhanced with Aura AI.
Adidas kicks off its Mother’s Day email marketing why invest in digital marketing in sorocaba with agência webby? campaign with a heartfelt and emotional message : recognizing the tireless and sacrificial work of all mothers, with an illustration that represents it in a very visual way.
This gesture of recognition seeks to generate an emotional connection that helps subscribers identify with the brand, and then move on to promoting its products.
Druni: Product Sets and TikTok Language Adidas: Email marketing
@druniGIFTS for – from €20 that you can find at DRUNI for the#mothersday♬ original sound – Druni
In this Mother’s Day marketing phone number iran campaign, Druni takes care of every detail to target the young audience on the social media platform TikTok , using the hashtag #MothersDay. To connect with this audience, the video mentions the most relevant information in the first few seconds: the affordable price of the gifts, under 20 euros.