If you’ve ever visited Why does your own website or received feedback from visitors saying that it appears as an “unsecure site,” be aware that this can harm Why does both the user experience and your Google ranking.
This “site is not secure” message is mostly displayed on browsers like Google Chrome, Firefox, and Edge, and is an important alert related to data security .
According to Google’s guidelines , security is one of the most relevant ranking factors
Therefore, resolving this issue is essential to avoid losing organic traffic and ensuring visitors’ trust in your website.
Therefore, we will explain the most common causes of a website being labeled as “not secure” and show practical solutions to correct the problem.
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Why is my website showing as ‘not secure’?
The term “not secure site” is by browsers to indicate that the connection between the user and the why is the inbound marketing funnel important for companies website is not fully . This means that the data (such as personal information, passwords and payment details) can be by third parties.
Browsers display this message as a way to protect the user from potential security risks, which can drive away visitors and negatively impact your brand reputation.
This warning usually appears when the website does not use the
HTTPS (HyperText Transfer Protocol Secure) protocol, which is a more secure version of the HTTP protocol.
According to Google, HTTPS sites are in search rankings, which can increase visibility and attract more visitors.
In short, when your sale leads website is as “not secure”, it means that it has vulnerabilities that could put the security of your visitors’ data at risk.
There are several reasons why this message may appear on your website, the most common are:
Now that we understand the importance and meaning of this warning, the next step is to know how to avoid it efficiently.
Check out some security practices that ensure data protection and compliance with the standards by browsers and Google .
1. Have the SSL Certificate (most important)
To avoid the “site is not secure” warning, the first step is to ensure that the website has a valid SSL Certificate.
SSL (Secure Sockets Layer) is the mechanism that allows the encryption of information between the browser and the server, protecting data from access. To do this, you to obtain an SSL certificate, which is available from your hosting provider .
With the certificate active, your website will be able to use the HTTPS protocol , which ensures greater security and avoids the “not secure” warning in the browser.
With some hosting services, such as Hostgator, you can get Let’s Encrypt for free, or by hosting directly with Webby, you have access to the SSL certificate at no additional cost.