Two people analyzing a website on a tablet, discussing strategies for optimizing results
Creating a professional website is the first step to starting from scratch, but it doesn’t necessarily guarantee that it will bring in new customers or sales.
Companies that do not adopt efficient strategies end up with websites that do not receive traffic and do not convert visitors.
For a website to function as a
Growth tool, it is necessary to structure fundamental aspects such as SEO, qualified traffic, conversion, relevant content and user experience .
1] SEO – If the website is not found, it does not exist
About 91% of web pages do not receive organic traffic from Google. This means that most websites are invisible to potential customers. Companies that ignore SEO fail to compete for top positions and miss out on business opportunities.
What makes an SEO efficient?
Strategic Keywords: Use terms that your customers actually search for.
Technical keyword research: application of ai technology in seo and optimization techniques optimization: Sites with clean code, clear structure and fast loading rank better.
Backlinks: Links from other trusted websites increase the page authority.
Local SEO : Physical businesses should appear in searches like “near me” to attract local customers.
your website doesn’t appear in searches, your company loses ground to the competition.
Qualified traffic – The right visitors generate results
A website can have the best all-in-one cms thousands of hits, but if those visitors aren’t part of your target audience, it’s unlikely to result in sales. Qualified traffic means attracting users who are genuinely interested in what your company offers.
Main sources of qualified traffic
Organic traffic : Visitors coming from Google searches
Paid ads: Strategies on Google Ads and social andorra business directory networks help reach potential customers in a targeted way.
Social media: Optimized posts increase
Reach and attract visitors to your website.
Email marketing! Leads captured! on the! website can! be nurtured for! future purchases.
SEO takes 3 to 6 months to generate more consistent results depending on the competition. For those looking for immediate traffic, paid ads can speed up this process .