We already know – and we have been talking about this with our clients – that the avalanche of content today is significant. You, who are reading this content, are the target of a iran email list 2 million contact leads huge number of e-books, blog posts, infographics, and articles publish in the press. In addition to being a target, you are probably competing against this sea of stuff – most of it useless. Unfortunately, in Brazil, we have an avalanche of garbage.
What the hell are you guys talking about?
Yes, we all know: most of the content generat is crap. And this happens because, fundamentally, certain agency models — those with a lot of freelancers, paying R$10, R$20 per page (yes, you email marketing for global brands: how to connect and convert read that right) end up making it very difficult to produce quality content. With work being so precarious at this level, who would want to specialize in industrial meters and spend hours researching to earn that kind of pay?
But so what? At least my site is index
Well, it depends on how you are index . If your indexing is ti to a handful of low organic value terms, we can guarantee that this is very complicat.
But the biggest problem with this is precisely the fact that the content trust review should serve to make your potential prospect stop for those five minutes and listen to what you are saying (in this case, writing). The more garbage there is, the more time wast browsing, the more barriers this customer has to your offer. Not to mention the fact that your company loses trust and a business opportunity.
OK, so how do you do good content marketing?
The first thing is: quality. In B2B content marketing, you will hardly have a flood of top-of-funnel topics. It is very difficult to produce content for production engineers that talks about the challenges of production engineering. Your prospect already knows that. What they want to know is how to solve this problem.