The metaverse became the talk of the town in October 2021, when Mark Zuckerberg announced that the new name for Facebook ‘s parent company would henceforth be Meta. The organization would be dedicated to what the CEO defined as “the future of the internet,” the metaverse.
At that time, Zuckerberg announced initial investments of at least
US$10 billion in the construction of the metaverse, a concept of a “parallel universe” that includes augmented reality and virtual environments, but with real-life influences.
Since then, other sectors have also begun to explore this hong kong email list 1 million contact leads universe, albeit “finding their feet” in the technology, such as initiatives launched by the fashion, entertainment, food, education and even the Brazilian Judiciary industries. A pioneering project in the municipality of Colíder, in Mato Grosso, took the metaverse to the Regional Labor Court, where a judge gave a lecture on workplace accidents, attended by judges and lawyers from different states.
Despite all the excitement, the metaverse is not something that just came how to create a language switcher for websites about. The term was literally coined in a 1992 science fiction novel, “Snow Crash” (1992), by Neal Stephenson, and several “online life” experiences have occurred over time, including the game Second Life, which became a worldwide craze in 2003, enabling relationships between avatars in a virtual reality that even had its own economy.
Is the metaverse in B2B marketing possible?
Now, to answer the big question: can the metaverse work for B2B marketing companies? Of course it can! The opportunities for B2B marketing based on this “new universe” are on the rise, and marketers around the world are agreeing that the metaverse will change the way they implement their B2B tools.
Even though there is, in general, a certain tendency to “embrace” new trends, B2B marketing professionals not only can but should take the example of approaches such as brand awareness trust review actions from the B2C segment that are “blowing up” out there.
Traditionally, B2B marketers have limited scope for action
They opt for trade shows, conferences, one-on-one meetings, and other traditional solutions in an attempt to provide their customers with an experience of their products and services.
Since the metaverse is essentially an immersive space, B2B marketers can use virtual reality to bridge the gap between in-person and remote engagements. Using virtual and augmented reality, they can offer a 360-degree demonstration of their suite of products and services.