Meta, the parent company of Instagram, Facebook, and WhatsApp, recently launched its new text-based app called Threads. With its Twitter-like feed and emphasis on real-time, public conversations, Threads has quickly gained momentum, attracting millions of sign-ups since its launch on July 5, 2023.
What is Threads?
Threads was built by the Instagram team, so Instagram users can use their Instagram accounts to log into Threads. According to the platform, your username and verification status will carry over, but you can also customize other areas of your profile.
For now, only Instagram users can create Threads fusion database accounts. So, if you want access to Threads, you’ll first have to sign up for Instagram.
The app also has safety features to control who can interact with you – and you can filter out unwanted replies.
Since Threads and Instagram are so closely linked, it’s important to be careful of account deletion. According to Threads’ privacy policy, you can deactivate your profile anytime, “but your Threads profile can only be deleted by deleting your Instagram account.”
Threads is a Fusion of Twitter and Instagram
- The user interface looks and feels like Twitter.
- Users can post text-based updates of up to 500 characters.
- The app supports sharing links, photos, and videos up to 5 minutes long.
- Threads blends elements of Instagram’s aesthetic should i always respond to emails immediately and navigation system.
- Users can repost, reply to, and quote others’ posts.
- Real-time conversations allow users to engage with others.
- Users can share Threads’ posts directly to Instagram stories – merging the two platforms.
How to Use Threads for Your Small Business
1. Set up your Threads profile
- Download the Threads app and log in using your business’s Instagram account.
- Import your profile from Instagram, make any necessary changes, and select “Public profile” to boost visibility.
- For a seamless transition, follow accounts you’re already following on Instagram.
- Start posting!
2. Determine your content strategy
- Since Threads is a new platform, experimentation is key. Focus on making connections and starting authentic conversations.
- Share memes, repost content related to your business, and mention other businesses using the @ symbol to encourage engagement.
- Post text-based updates, photos, videos, and GIFs to promote your products or services.
- Follow other small businesses to collaborate and build your community.
3. Engage with your audience
- Cross-promote your Threads posts on Instagram to expand your reach and visibility.
- Threads doesn’t have paid ads, so encourage genuine reviews b2b fax lead and reposts from your audience.
- Post relevant content to your target audience (more on this in a minute!).
- Engage with your audience in real time by replying to users, sharing valuable content, and participating in discussions.
4. Adapt and stay updated
- Threads will continue to evolve, and Meta already has plans for future updates, including hashtags.
- Monitor the platform’s developments and adapt your strategy to use any new features.
- Be aware of the privacy and safety measures Meta has in place to address any potential issues and protect your brand’s reputation.