A great blog post delivers solutions to your audience’s problems in a compelling and straightforward way. Establishing trust with your business is crucial to converting your readers into customers.
In addition to generating leads, a blog can boost your search engine rankings. And sharing helpful information and tips related to your industry builds brand authority.
Impact Group Marketing provides customized content that engages your audience, drives traffic, and helps you rank higher in search engines.
Most blog traffic is organic – consumers search for something on Google and click on your blog if it matches their inquiry. However, there are many blogs competing for your audience’s attention. So, how can you write a blog that stands out and gets noticed?
What Makes a Great Blog?
- Knowing Your Target Audience
- A Compelling Title
- A Strong Introduction
- Strategic Keyword Placement
- A Skim Friendly Structure
- Interesting Visuals
- Relevant Internal Links
- A Clear Call to Action
- Proofread and Edit
- Consistent and Frequent Posting
Knowing Your Target Audience
To write an impactful blog post, you first need to know who your instagram database target audience is. What information are they looking for? Choose a topic that matters to them.
A Compelling Title
A great blog title grabs readers’ attention and entices them to continue reading. It should match the intent of your target audience, have a concise purpose, set clear expectations, and be optimized for SEO.
When crafting a compelling title, ask yourself, “Would this make me want to click and keep reading?” Also, write your title for the people you want to reach, not for search engines.
Make sure your title includes the following:
- Keywords – Place your target keywords towards the front of the headline.
- Purpose – Be clear about what readers can expect from the article.
- Value – Let readers know why they should read your post. What value is it to them?
Top 4 Blog Post Titles – and Examples:
- Number Titles – 10 Unique Toys Every Dog Lover Needs
- “How To” Titles – How to Quickly Teach Your Dog Not to Jump on Guests
- “A Guide To…” Titles – A Simple Guide to Successfully Potty Train Your Pup
- “Question” Titles – Which Dog Breeds Are Better for Families? [10 Things to Consider When Choosing the Perfect Pet]
A Strong Introduction
Once you hook the reader with a compelling title, you need are you regularly archiving old emails that you don’t need to keep in your a powerful introduction that tells them what to expect. Be clear, concise, and engaging. Remember, all readers land on your blog post with a question or problem in mind. So make sure your intro lets them know they’ll find a solution if they keep reading.
Strategic Keyword Placement
Great blog posts should prioritize the reader over search engines. And while you should intentionally use your target keyword throughout the blog, you want to avoid keyword stuffing.
But since you want your blog post to rank, you should include your target fax database keyword in the following places:
- Towards the front of your blog title
- In your URL structure
- In your meta description
- In image alt text
- In your intro and conclusion