If you have difficulty creating your plan, hire a digital marketing manager to help you with this process, not only to create the objectives, but also to measure them, avoiding creating expectations that are impossible to achieve within a given period.
Hire qualified professionals
Now that you have put together your business plan focused on digital marketing, it is time to hire qualified professionals. And who are they?
A series of professionals trained to bring the best results to your company. Meet them:
Manager
As mentioned, the manager is the “director” of the entire department. He or she is responsible for creating a good organizational climate, aligning business needs with marketing activities, developing strategies and constantly reviewing them, creating new ways to achieve goals and targets, creating a plan that is down-to-earth but always aiming for more than the previous plan.
Marketing Analyst
Secondly, we have the marketing analyst. Their job is to analyze job function email database the metrics obtained from marketing actions to monitor their progress, as well as identify possible errors and bottlenecks that may be occurring. After this, reports are created that will be delivered to the manager, who is responsible for analyzing the conversion rate, bounce rate, etc., seeking solutions and improvements for each case.
Editor
It is not possible without a copywriter
In fact, you will often need more than one, depending on the demand you have. It is a good idea to have a copywriter specialized in SEO, responsible for writing content optimized for search engines, and another specialized how to increase email subscribers in writing content optimized for social networks.
Content Director
Next, we have the content director. This is the professional responsible for analyzing what the topics will be for the day, week and month. Based on the strategic planning carried out previously, he or she How to set up a ukraine business directory chooses topics that are consistent with the niche and also the level at which the company is located, that is, those that are cohesive and easier to “rank” for the top positions in searches. The content director is also responsible for reviewing the writers’ productions, always aiming for the highest quality.