Content
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What is a marketing link?
What does a marketing mix consist of?
How can MS be classified?
By type of interaction
Sequential connectives
Parallel ligaments
By audience reach
Broad ligaments
Point ligaments
Examples of working connections
Mistakes in Marketing Links
How to choose a marketing bundle
How to find your bundle/funnel
Ekaterina Chernykh
Content Manager
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What is a marketing link?
Finding the right key to the hearts email data and minds of consumers is becoming increasingly difficult. Advertisements and sales texts surround us from everywhere, competing for the user’s attention. But what if these tools were use not separately, but as a well-establishe marketing bundle?
A marketing bundle is a set of solutions that a company combines to achieve the desire result in the form of increase applications, traffic, etc. They work in synergy – when the elements are not simply summe up, but multiply each other’s effects.
For a clearer understanding, let’s take a simple example: Keyword + Advertisement + Landing page with quiz.
example.png
Everything is simple here: the user entered the query he is intereste in into the search engine, read the ad, clicked on it and got to the page with the questionnaire, after completing which he will receive a bonus.
What does a marketing mix consist of?
The marketing link (ML) consists of two main parts: the advertising platform and the advertising. The advertising platform is the place where how to become an illustrator the advertising is shown, for example, a website or social networks. And the advertising is the actions to attract target customers to this platform.
The marketing mix also includes:
target audience (the people the advertisement is aimed at);
the product or service you are promoting;
advertising channel (where you show ads);
advertising materials (banners, texts, etc.);
the customer’s path from ch leads seeing an advertisement to making a purchase (sales funnel).
We talked about how to create a selling offer in our article.
How can MS be classified?
Dividing the bundles into “classes” will allow us to better understand how they work under different conditions.