What is Google My Business and how does it work? If you don’t already know what Google My Business is , you could be missing out on an exceptional opportunity to get free exposure on Google’s answer pages, especially if you have a small, local business. Created just over five years ago, Google My Business is a free tool where a company can register and thus gain great exposure in the search engine’s search results and also on Google Maps.
Having an online presence on this tool helps people find your company in different search situations, such as by company name, products and services you offer, and in searches by geographic location. To give you a good idea of what Google My Business is and how it works, we have divided this article into the following topics: 1 – How Google My Business works 2 – The advantages of Google My Business 3 – Generating opportunities and attracting customers 4 – Talking to your customers 5 – Getting information with Google My Business 6 – Creating a marketing strategy Let’s look at each of these items and how to use this tool to generate more business for your company.
How Google My Business works What is Google My Business
Google My Business is actually a gigantic business directory created by Google, which has been gaining more and more space in digital marketing strategies, especially those aimed at small local businesses. The service is free, which is undoubtedly a strong reason for you to register your company with the tool, and thus be able to advertise for free on Google in situations such as search pages and on Google Maps, as we said earlier. In terms of digital marketing tools for small businesses , this is one that simply cannot be missed, especially for physical businesses. When creating a Listing , as a company profile is called on Google My Business, you can register information such as.
Company trade name Business address Phone number Opening hours Payment methods Other information about the business One of the secrets to gaining relevance for a listing on Google My Business and, therefore, having your company stand out more in searches is to fill in all the information available in the various forms and fields offered by the platform. 2 – The advantages of Google My Business Now that you know what Google My Business is, it’s time to analyze its advantages and importance in a digital marketing strategy, many of which go unnoticed by the layman’s eye of small entrepreneurs. The first advantage is precisely getting super privileged exposure on the first page of Google.
If being in first place on Google’s What is Google My Business
Answer pages is already a great deal, achieving a prominent position through your Google My Business listing is the ultimate in terms of exposure. Additionally, in terms of search marketing , having a digital presence in the form of a business listing will certainly help you gain prominent positions for other pages on your website, if you have one. If you don’t have a website, that won’t be a problem either, as the tool offers the opportunity to create one, quite simple, it’s true, but better than nothing. Furthermore, another great advantage of Google My Business is that through it you can create a direct communication channel between your company and your customers who are following your company on your listing.
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To learn even more about what Google My Business is and what sets it apart from other digital marketing tools, we suggest you read our article Advantages of Google My Business . 3 – Generating opportunities and attracting customers Having your company featured prominently on the first page of searches carried out on Google is in itself a great opportunity to generate new business opportunities. When well-designed from a technical standpoint, and with the new tools that are being launched, Google My Business goes far beyond that. It creates opportunities for virtually any type of business.
It’s not just about knowing what
Google My Business is. It’s about knowing how it can end up generating real results for your company, beyond simply getting your company featured in searches. For example, the tool for creating an area for inserting your products gives you the opportunity to create a dynamic update process for your Product Listing, which will transform it into a real online store. If you work with services, it’s the same thing.
At GMN, you’ll find a tool that allows you to create a true showcase of services, which will certainly help you win new customers. One of the great secrets of this tool is precisely identifying all the opportunities for generating business that it offers and putting them to work in a coordinated way to generate more and more relevance for your company on the platform. 4 – Talking to your customers Often, when, out of research curiosity, I ask some business owners what Google My Business is , the vast majority say that it is a place where you can register a company to appear on Google. Well, the answer is not wrong, the problem is that it is incomplete. GMN is much more than a company registration tool. With the resources it offers today, it is actually becoming a true communication channel between the company and its customers.
Google recently created the possibility for people to follow company listings and thus create a direct channel between these companies and the people who follow them. As a result, it created a true social network between companies and their customers. As a result, Google My Business is now a direct communication channel for companies, which can be in constant contact with their customers through posts and updates. Posting photos and updates, as on social media, becomes a routine on this tool. 5 – Getting information with Google My Business Another very interesting aspect of Google My Business is that it has a tool for analyzing information about the performance of your listing, like Google .
My Business Analytics
Which offers several metrics about the company listing. By analyzing this data, you can extract very valuable information about your audience and what they are really looking for, in the same way we do in Google Analytics with other search marketing tools like Google Ads and SEO. With this information, we can optimize Google My Business so that we are visible in searches and situations that provide us with more opportunities to generate leads and final business. What is Google My Business? It is also an SEO tool.
Creating a marketing strategy It’s not enough to know what Google My Business is. The important thing is to know how to incorporate it into your 7 rules for creating an seo friendly website digital marketing strategy. Therefore, it’s necessary to know the tool and its features very well, so that you can create a specific strategy for it. If we combine the ways in which Google My Business can help your company with other search marketing strategies, we can greatly enhance these dimensions of digital marketing and obtain more and more exposure for companies. In this article we explain what Google
My Business is, but there are other tools that can help your company, both in the marketing and management areas. Check out our article on other Google tools for small businesses . If you want to become an expert in this tool, take the Google My Business Course and generate thousands of visits to your establishment or website, learning techniques that you won’t find anywhere else. Now that you know what Google My Business is, you might be interested in staying informed about the tool, right? To do so, simply subscribe to our Newsletter
May 4, 2022 Categories What is Google My Business
Reply Hello Vinicius It is important that you review your registration, checking, for example, whether you have filled out all the data and information about your business, created attributes and other important parameters to highlight your company. It is also important that you apply search engine optimization techniques to your Company Profile. To learn more about this, we suggest you access this hug and success! Jessica August 12, 2021 at 21:01 – Reply Congratulations on the content explaining what Google My Business is and how it works. I applied all the tips to my website. Thank you.
Marketing Academy August 13,
Reply Hello Jessica Thank you very much asb directory for your feedback. To learn more about all the features of Google My Business, I recommend that you check out our course details on this subject at and success! Marketing Academy Team Edivaldo January 10, 2021 at 23:50 – Reply Good evening, I want to register my company on Google My Business. Marketing Academy January 14, 2021 at 10:32 – Reply Hello Edivaldo We have a great course in this area, the Google My Business Course. For more inform/curso-google-meu-negocio/ A big hug and success! Larissa June 16, 2020 at 10:27 am – Reply How do I register.
Marketing Academy June 18, 2020 at 11:43 – Reply Hello Larissa The answer to this question is in the text itself. Read carefully and you will see that registering with Google My Business is very simple and quick. Karina January 9, 2020 at 08:09 – Reply How do I start registering on Google My Business? Marketing Acadeg and success! Marketing Academy Team Paul December 1, 2019 at 7:16 pm – Reply Campinas December 1, 2019 My wife is a therapist but we don’t have a business. How can we use Google My BusDecember 2, 2019 at 08:22 – Reply Hello Paul Yes. There is no problem in this case, as it is not necessary to provide a CNPJ to register with Google My Business. A big hug and success.
