For the most part, bots are digital
users that live in messaging apps, such Facebook Database as Facebook Messenger, WhatsApp, and Slack or on your website via web chat. Unlike human users, they are power by software and use the company’s brand voice. To be clear, the bot is only an interface for the product or service: in the same way a website, a phone call, or an app might serve as the interface to book an appointment.
Why are we talking about bots?
Why should you be investing in yet Cargo under such another interface after investing so much in web and mobile? Here are just a few reasons: About billion text messages are sent daily around the world (source: Incritools). Over three billion people use WhatsApp and Messenger every month (sources: Meetanshi [blog] and Datareportal). In , an estimate of billion people us messaging apps.
This number is expect to grow to bil
lion in (source: Statista). ANYTHING THAT BOTS CAN DO TO RUCE CALL VOLUME AND DEFLECT EFFECTIVELY IS A MASSIVE WIN. It’s about reaching your customers where they are. Messaging interfaces are where they spend most of their time and what they are most comfortable with. When was the last time your son, daughter, or niece call you? I bet the last time they reach out was via text.
Messaging gives users freom through
optionality: Reply now. Reply later. Ignore. All these options are possible because messaging is an asynchronous communication mium. How can you leverage it for your business? There are many ways. Let’s review the types of bots and then we’ll cover their use cases. Defining the Different Types of Bots Consumer versus Business Consumer bots are built for -to- interactions with the purpose of entertaining, ucating, or improving our lives.
A good example would be DAWN A
ccuWeather’s Messenger bot. Business bots are built to facilitate a business process. An example would be getting a customer’s insurance benefits