With the growth in the use of virtual assistants, optimizing a website for spoken searches has become essential for B2B and B2C businesses – from small service providers and local businesses to large industries and companies looking for new customers and business partnerships.
B2C (Business to Consumer) companies
Such as clinics, gyms, restaurants and various stores, can attract more customers by offering quick and direct answers to common consumer questions, such as “what is the best gym near me?”.
B2B (Business to Business) companies, such as industrial suppliers , consultancies and distributors, can stand out by optimizing their websites for searches such as “where to find a sustainable packaging factory?” or “occupational safety consultancy for industries in São Paulo” .
See how different industries can benefit from adapting to voice search and examples of strategies implemented to ensure greater visibility in results.
1) Dentist
Typed search performed normally: Dentist Sorocaba
Voice search: What is the best dentist in Sorocaba open now?
Strategy: Dental practices need to optimize their websites for common questions like “How much does a dental the complete guide to seo for e-commerce websites: golden rules for improving online visibility consultation cost in Sorocaba?” and even simpler searches like: “Dentist near me”.
Creating a well-structured FAQ or Q&A section with service and product names increases the chances of appearing in the first results of voice searches.
Google search print
2) Football school in Aricanduva
Typed search: Aricanduva football school
Voice search: Where is a children’s football school near me?
Strategy: Sports schools get your vat number, licenses and approvals should include direct questions on their website, such as “How do I enroll my child in a soccer school in Aricanduva?” and “What are the soccer class times?”
Using structured data (Schema Markup) to display information about location, age range, and prices in searches improves the experience for users searching by voice.
3) Restaurants in Brazil
Typed search: Best Italian restaurant São Paulo
Voice search: Which Italian restaurant has delivery and good reviews?
Strategy: Restaurants andorra business directory should ensure that their website is responsive and contains complete information about their menu, opening hours and delivery services.
Optimizing Google My Business with photos, customer reviews and answers to frequently asked questions will improve your position in voice assistants and increase your chances of being automatically recommended.
4) Meditation in Santos
Typed search: Meditation in Santos
Voice search: Where can I practice! guided meditation in Santos?
Strategy: Meditation! centers and ! professionals in the ! field should ! optimize their! content for conversational! searches. Common! questions such! as “Where to find! guided meditation ! classes in Santos?” and “Buddhism! classes for beginner!s in Santos” should! be present! on the website.