What Is an Increase Sales Today Abandoned Cart Email?
An abandoned cart email is an email you send to people who have exited your site without buying the item(s) in their shopping carts.
Offering an incentive is an effective strategy to job function email database remind them of items they wanted to buy and to nudge them back to your site. You can offer a discount or special offer to encourage them to. Therefore, complete the checkout process.
Abandoned Cart Email Statistics
The global cart abandonment rate reached an alarming 70% high in 2023. The chart below shows the worldwide cart abandonment rate over the years:
Global Cart Increase Sales Today Abandonment.
Image via Statista
The cart abandonment rate also varies by device.
A recent study shows that mobile devices have a da aka yi suna suna ba da izinin higher cart abandonment rate compared to desktops. In 2022, the cart abandonment rate for mobile devices and desktops was 84% and 72% respectively, as shown in the chart below.
Cart Abandonment Rate By Device
Image via Statista
The Cruise and ferry industry had a 98% cart abandonment rate, making it the highest among various industries as you can see below.
Cart Abandonment By Industry
Image via Statista
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What is a Good Abandoned Cart Email Conversion Rate?
Cart abandonment emails convert 1 in every 2 people. And it gets even better.
Automating your cart abandonment emails can boost your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click rate as you can see below.
Cart Abandonment Increase Sales Today Emails.
Image via Omnisend
Cart abandonment emails were among the top 5 types of automated emails with a 2.39% conversion rate as shown in the chart below.
Automated Cart Abandonment Emails Conversion Rate
Image via Statista
That’s a great place to start, but your results can vary by industry. Test different email layouts, design, and copy to get the best abandoned cart email conversion rate possible.
Abandoned Cart Email Timing: How Many email list Emails Should We Send to Recover the Most Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email might be too busy or distracted to act. Reminding the consumer multiple times might get a conversion.
Ensure that each email in your abandoned cart email drip campaign contains different imagery and copy. Be creative with your message to surprise and delight your audience.