You don’t have to pay Google to appear on the first page of searches for your business on its search engine. Why not focus more on your natural referencing? To succeed, follow these tips.
Table of Contents
An attractive title, quality content, regular publication
The title is there to make Internet users want to access your content. It should therefore be catchy and composed of words corresponding to their expectations. Always remember that by regularly offering good titles, you will be able to increase your traffic.
In SEO, content is also important . So make sure that it is relevant, attractive, original and innovative. By paying attention to writing, you can easily improve your visibility and reputation while increasing the conversion rate of your visitors.
Offering quality content in good and due form is not enough. You will also need to regularly update your site with new articles.
Also read: How to write 5-star content?
Structured, categorized content containing good keywords
It is also important that your content is fully readable by the reader and search engine robots. Do not hesitate to structure it by putting, in addition to the title, subtitles and short paragraphs with an explicit idea. The use of bullet points is also recommended in certain situations.
Also think about ergonomics by categorizing all your content. In addition to contributing to the SEO of your pages, this will allow you legen sie ein budget fest readership to easily navigate your site.
Relevance is not only evaluated based on the information contained in your articles. It is also conditioned by the presence (at a reasonable density) of keywords concerning your activity.
Relevant and optimized images and URLs and meta description
Images have a higher capacity to cnb directory transmit messages than text. So don’t forget to offer them from time to time in your content. However, make sure that these images are of good quality and relevant.
Please note, for the improvement of visuals, the feeding of the ALT attribute of the images is necessary. The use of generic file names is therefore to be avoided for good SEO referencing.
By default, you are offered URLs of the type “article/158654525”. Your readership and search engines appreciate this type of URL less. Hence the importance of a configuration including, among other things, the name of the article and a separation of characters by a hyphen.
Also, don’t forget to provide the meta description to allow Internet users to get an idea of your content from the search page.
