Today’s post is a case study with sustainable living educator, Laura Trotta.

Laura used her blog to crowdfund more than AUD 37,000 for sustainability initiatives, including the construction of her Self Sufficiency agb directory in the Suburbs membership site and her trip to Antarctica to participate in a global sustainability program.

Here’s how she did it.

 

Here are some more benefits of crowdfunding.

• Raised Profile/Media Exposure. Due to the high traffic volume crowdfunding platforms receive, and the likelihood of friends and supporters sharing your campaign in social media, crowdfunding is one of the best ways to increase exposure and boost your visibility.Following my two successful crowdfunding campaigns, my story was picked up by online and traditional media keen for a ‘good news’ story. My social media and email followers also grew considerably during and after the campaign.
• Market Research. Not sure your idea updated 2024 mobile phone number data will fly? Crowdfunding will quickly give you the answer. While many people fear a failed crowdfunding campaign, the astute blogger/business owner knows it’s better than investing thousands of dollars (and just as many hours) on a business or project only to have it fail. A successful campaign gives you the confidence that there’s a market for your product or service before you create it.

How soon after the campaign do you get your money?

In an ‘all or nothing’ campaign, pledges are processed as soon as the target is reached.

If the supporter has paid by PayPal, you’ll receive individual transactions directly into your PayPal account once you reach this milestone. Credit card payments are usually processed at the end of the campaign, and transferred into your bank account within 7-10 days.

Crowdfunding platforms usually take around 5% of the campaign total in fees, and payment gateways can take another 3% in exchange for the services provided. Keep these fees in mind when setting your target. You don’t want to shortchange yourself.

Five tips to help your crowdfunding campaign hit its target

Around 70% of crowdfunding campaigns fail to reach their target. And the biggest cause of those failures is lack of preparation. So you need to do your research before you launch the campaign, because once you’ve hit the launch button it’s too late to make improvements or compensate for your lack of preparation.

Here’s some of my best tips to help your campaign succeed:

 

• Choose ‘all or nothing’. It’s a big leap kinne jo helpe om publyk te finen of faith to choose the ‘all or nothing’ campaign. But statistics show you’ll be more likely to hit your target. Maybe your supporters don’t want to see you fail. Maybe they really want their rewards, or would hate to see the money raised go to waste. But whatever the reason, it definitely increases your chances of success.This is in contrast to ‘receive everything’ campaigns, where you’re basically telling pledgers you’ll be happy with whatever you can get. There’s no urgency in these campaigns, and so people don’t feel the need to get behind them.
• Have a Traffic Strategy. While angel investors are out there, the reality is that nine out of ten pledges typically come from traffic you send to your campaign. So It pays to have a traffic strategy in place before you launch.As well as regular blog posts and email marketing before and during the campaign, you should also include guest blogging, traditional PR and paid online advertising in your crowdfunding toolkit.