The crucial role of market segmentation

In marketing introduction (word count: 100 words) market segmentation plays a vital role in modern marketing strategies. It involves dividing a heterogeneous market into distinct and homogeneous groups of customers who share similar characteristics and needs.  In addition, This segmentation allows businesses to tailor their marketing efforts to specific customer segments, enhancing their chances of…
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The importance of branding in marketing

Building a lasting connection introduction (approx. 100 words): branding plays a vital role in marketing, serving as the cornerstone for creating a strong, recognizable, and successful business. It encompasses everything from a company’s name, logo, and. Visual identity to its values, reputation, and customer perception. In today’s competitive landscape, establishing a robust brand is more…
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