In the past, people used to travel long distances to buy what they needed, but times have changed. After all, most people prefer online the world shopping because it is more convenient and saves time and effort.
Consumers have started liking the colorful world of online shopping, which has led to a huge shift in the marketing landscape. Traffic to offline physical stores is steadily declining. As a result, television ads have lost relevance in their efforts to attract the target audience. Savvy marketers have realized that traditional advertising and media are outdated. In this situation, a new approach is needed. Internet marketing is one of the digital marketing tools that has proven to be a lifesaver and is by far the most effective.
The Importance and Power of Digital Marketing
What is Digital Marketing?
It is the integration of information technology and the Internet, and its main purpose is to achieve better promotion effects.
Due to the surge in technology, digital marketing is no longer limited to computers. It is also applied to smartphones, tablets, and some other platforms. This greatly solves the limitation of location, time, cost and other factors.
1.1 Importance and power of digital marketing
Digital marketing is becoming more and more common in the world. It is commonly used across the entire hierarchy of every company, which undoubtedly shows its effectiveness.
According to the Audit Committee, resources devoted to digital and media promotion have been growing steadily. It is estimated that by 2017, the annual growth rate has reached more than 30% compared with 2015, which is much faster than the pace of traditional marketing channels. The same situation is happening in the United States. According to data from the US Department of Commerce, from the second quarter of 2013 to the same period in 2015, the growth of e-commerce has far exceeded that of physical stores. What’s more, sales unexpectedly fell during the most recent Thanksgiving.
Personal Sharing
I want to share my personal experience. As a father of three children, I want to buy health products for them to keep them healthy. Actually, there is a list of all the supplements and organic products that are sorted out. Given that most of ecuador whatsapp number data 5 million the products are not available in Hong Kong, I had to find them in an e-store in the US area. Over time, my own experience has shown that this e-store is very the world competitive in the industry because it has a wide coverage of products that users may need, and its pricing strategy is also very competitive. In addition, the transportation is efficient and the fees are reasonable (40 Hong Kong dollars per order).
1.2 The Difficulty of Digital Marketing: Master of Measurement
Marketing giant Peter Drucker once said: If you can’t measure it, you can’t improve it.
In the past, marketers used to wait 1-2 weeks to get a better understanding of the results of their marketing strategies. On the contrary, currently, marketers online courses can evaluate the results almost instantly because they can get instant data from digital tools. This proves how valuable data is, and besides, the question is how to turn data into business? Marketers
should understand the purchasing behavior of users and set digital marketing strategies accordingly. It is impossible to be sure whether the same strategy pattern is suitable for different products and industries.
1.3 Combination of technical methods and operations
1) In the first interaction with the user, can the existing content solve their problem or meet their needs. Or is it special enough among all the similar content of the competitors?
2) Are you ready to face negative spam data comments about your brand?
3) Once any PR mistake happens unexpectedly, can you take any immediate approach to solve it so that you can maintain a good relationship with the users
Professional graders should have a comprehensive understanding of the marketing plan so that they can allocate resources and budgets appropriately to online and offline aspects. It will be very helpful for startups and non-profit organizations if they can make the most of digital marketing so that they can expand their TA and market.
Case Study: Timing and Accuracy Matter in Digital Marketing
Last October, a medical aesthetic brand decided to launch an online ad. They found two celebrities: Louis Yuen and Michelle Lo to play twins. The two pairs of twins were treated very differently, which led to a huge contrast in their external experience of the skin. Through this angle, the brand wanted to show the importance of skin care. After the ad was released, the voice and social mentions of the brand and the 2 celebrities increased significantly. In addition to the surge in ad views, the brand also saw a 10% increase in Facebook likes due to the hot topic.
In fact, Louis Yuen and Michelle Lo played twins in a performance in 2010. The aesthetic brand seized the opportunity and successfully reheated the topic, allowing more users to learn about their brand through this topic. Of course, the “twins topic” can also be adopted by other brands while it is still hot.
1.4 Three Keywords in Digital Marketing
1. Relationship Marketing
There are three different bonding modes in digital marketing: financial bonding, social bonding, and structural bonding. The last Bonding will be the most practical method, and I will explain it a little more below:
1) Financial Bonding:
Financial bonding mainly depends on price and rarely considers quality and brand. Let’s take Ctrip as an example, which contains schedules the world of various flight companies. Most users can easily choose the ticket with the lowest price. This is called financial bonding.
2. Personalization
This part will contain four aspects: product personalization, website personalization, email personalization and communication personalization.
1) Product personalization
Amazon is one of the largest shopping websites in the United States. After searching for the books you want on the website, Amazon will the world remember your preferences and recommend things that may interest you. The more data you have searched, the more accurate the recommendations will be.
2) Website personalization
Have you ever thought about this problem? Everyone launches a website and they all see the same standard page. If the website can know that every time a user enters, they will enlarge the wording so that they can read the content. The next time he visits the website, the website can automatically enlarge the wording to facilitate the user.
3) Email personalization
3. Online advertising inspection
1) Bounce immediately after clicking
You may find that some users tend to stay on the page only after clicking on the ad, others may go to the second page, and others may go further. If most users stay in the page only after clicking, it means that there must be something wrong with the brand or the ad content.
2) Bounce at the payment stage
This is a very important stage. You may see that users download the payment form, but in the end they will not go on to pay. All unfinished payments may be due to some factors.